Harm Reduction going mobile for free
The Internet is dead, long live the mobile Internet
While I might be being a little dramatic, it is true to say that the growth in access to the Internet via mobile devices has been phenomenal in recent years. It has been predicted that mobile access to the world wide web will overtake fixed line access by 2014. (1) While this is not the death knell for fixed line access (their remains severe limitations to mobile devices) it does pose a significant issue for not for profits that utilise websites as part of their communication strategy.
The fact is that many websites do not present well on mobile devices. Some content management systems have mobile web functionality enabling developers to ensure that the website presents in a more accessible manner when accessed via a mobile device like a smart phone or tablet. For many organisations however the costs and/or technical capacities involved in creating a viable mobile web presence will present a difficult barrier to overcome.
I have been spending a little time researching smartphone simulators recently in preparation for a new project, when I came across http://www.wix.com
This handy little site not only allows you to test how your organistion’s current site presents on a mobile device, but also allows you through a simple to use interface, to create a separate mobile internet website scaled for mobile devices. Best of all it’s free (well nearly, you do have to put up with Wix’s advertsing banner).
I had a little play with Wix and you can see the results below.
To check out the Stonetree Harm Reduction Mobile site go to http://m.wix.com/stonetreeaus/stonetree-harm-reduction
(1) Hepburn. Aden Infographic: Mobile Statistics, Stats & Facts 2011 in Digital Buzz Blog (accessed 2nd October 2011)